Services

Scoop understands that media placement is crucial to the success of any business. Whether an established business or a new venture, Scoops media placement tactics can help build your business or company to reach millions of potential clients or customers.
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Scoop has worked successfully across all music genres, including pop, rock, dance, indie, jazz, classical, punk, alternative, blues, hip-hop, heavy metal, R&B and more; and across all areas of the fine arts including theater, visual art and more.
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Strong television, cable and radio ties have placed Scoops clients on local, national and international news programs, including morning, evening and late-night talk shows such as The Tonight Show with Jay Leno, The Late Show with David Letterman and Jimmy Kimmel Live; as well as news broadcasts including 60 Minutes, Larry King Live, Good...
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Scoop Marketing’s distinguished record of providing successful corporate publicity is exemplified by the long-standing relationship between Scoop’s Larry Solters and Ticketmaster, the worlds leading ticketing company.  Solters guided the ticketing company in establishing their website, Ticketmaster.com, as a center of the company’s activities, and continues to consult Ticketmaster in such areas as marketing, public...
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Scoop Marketing is seasoned in formally launching new products and services. We understand the importance of carefully positioning the product, while building awareness and generating media coverage around it. Scoop develops a comprehensive launch plan that clearly identifies revenue and sales goals, using tactics such as direct marketing, event management (for tradeshows, seminars and...
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The Scoop team has a wealth of experience with tour publicity for new and established artists such as the Eagles, Justin Timberlake, Dancing with the Stars The Tour, American Idols Live, America’s Got Talent Live, Van Halen, Prince, Usher, Bon Jovi, Weezer, P!nk, The Black Eyed Peas, John Mayer, Celine Dion, Tina Turner, Andre...
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Although crisis events are unpredictable, they are certainly not unexpected. Scoop Marketing takes a proactive stance in hands on crisis management by forecasting potential crises, identifying the real nature of the crisis and overseeing the implementation of a plan to directly deal with the emergency.
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Scoops knowledge of consumer behaviors assists clients in increasing product loyalty, reinforcing brand awareness and enhancing overall satisfaction. We provide our clients with breakthrough marketing strategies and creative sales techniques, and utilize our deep understanding of the entertainment industry to help clients develop unique marketing programs, which in turn deliver strong brand experiences with...
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Scoop Marketing helps clients successfully navigate through the constantly evolving digital landscape. Scoop maintains strong relationships with leading technological thinkers and tastemakers who influence the latest digital media/entertainment and Web 2.0 brands, trends and technologies–including Internet video, online music, social networking, digital rights management and mobile content.
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Scoop Marketing has been actively involved in creating world-class campaigns for corporate branding. Larry Solters was instrumental in the launch of Nielsen SoundScan and Nielsen BDS, the leading information systems and the industry standard for tracking music sales.
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