Crystal Larsen

Crystal Larsen brings her passion for music and live entertainment to Scoop Marketing. Prior to joining Scoop, since Feb. 2015, Crystal was the Communications Manager for the Los Angeles-based GRAMMY Museum, where she developed and spearheaded integrated marketing/PR campaigns promoting the museum’s exhibits, fundraising events, music education initiatives, and weekly public programs series in the Clive Davis Theater featuring intimate performances and conversations with legendary and up-and-coming artists. During her time with the museum, Crystal also supported publicity efforts for traveling exhibits—both domestic and international—and offsite developments.

Crystal started her career in music in 2009 when she joined the creative services department for the Recording Academy/GRAMMY Awards, honing her skills in writing, editing, publishing, and content curation.

Crystal is an L.A. native with a bachelor’s degree in communication from the USC Annenberg School for Communication and Journalism.

Crystal can be reached at