SCOOP STAFF BIOS

Larry Solters consults, designs and implements hands-on imaging campaigns on behalf of his clients, which include entertainment industry artists, executives and corporations. His corporate and entertainment concerns, as well as his close relationships with all levels of media, are unparalleled. Under his direction, Scoop Marketing has grown to be one of the industry’s most respected marketing/public relations companies, developing unique, cutting-edge, results-oriented campaigns.  <More>

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Erik Stein brings his specialized publicity knowledge and extensive experience, covering a wide variety of music genres, to Scoop Marketing. Stein’s music practice at Scoop covers concert events and album releases in the realm of alternative, indie, rock, country, hip-hop and pop music. Stein also oversees press efforts for festivals and handles corporate publicity for entertainment companies, plus oversees the media relations  on behalf of the firm’s technology clients.   <More>

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Anna Loynes brings a diverse background to Scoop Marketing. Specializing in media coverage for national touring events and corporate entertainment initiatives, Anna is inherently connected with key writers all across the country. Anna joined Scoop Marketing in 1997, immediately infusing the firm with her unparalleled sense and style. <More>

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Crystal Larsen brings her passion for music and live entertainment to Scoop Marketing. Prior to joining Scoop, since Feb. 2015, Crystal was the Communications Manager for the GRAMMY Museum, where she developed and spearheaded integrated marketing/PR campaigns promoting the museum’s exhibits, fundraising events, music education initiatives, and weekly public programs series…  <More>

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Shaunelle Watson is a graduate of the Music Business Program at Hollywood’s Musicians Institute, Shaunelle joins the Scoop team with not only a passion and love for music, but with firm knowledge of how the music industry operates. Prior to her employment at Scoop Marketing, Shaunelle spent a solid three years working as a publicist at a respected boutique music PR firm, LaFamos PR. <More>

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Vanessa Sahawi  Vanessa Sahawi brings her love of pop culture and a passion for PR to Scoop Marketing. Before joining the Scoop team, she was employed as the public relations coordinator for MGA Entertainment for two years, where she facilitated press coverage, events, and influencer relationships for their children’s entertainment and consumer brands. <More>

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Maxie Solters comes to Scoop Marketing with extensive experience as a producer/event coordinator, lending her artistic and creative perspective to the company. She serves as a key Los Angeles coordinator for One Billion Rising, a global movement for justice and equality. Special guests at these events have included Jane Fonda, Eric Garcetti, Dylan McDermott and Pamela Adlon.  <More>