Joseph And The Amazing Technicolor Dreamcoat Starring Donny Osmond Comes to U.S. Theaters in Live Sing-Along Event

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NCM Fathom Events and Omniverse Vision Present a Special Broadcast including a Live Introduction and Q&A with Donny Osmond in Select Theaters on March 26 and April 4

Centennial, Colo. – March 1, 2012 – NCM Fathom Events and Omniverse Vision bring one of the world’s favorite shows, Andrew Lloyd Webber and Tim Rice’s Joseph and the Amazing Technicolor Dreamcoat starring Donny Osmond to movie theaters nationwide in a special sing-along event. The pre-recorded version of this fully staged production, originally shot at London’s famous Pinewood Studios and specially remastered for this in-theater event, will be broadcast to select theaters on Monday, March 26 at 8:00 p.m. ET / 7:00 p.m. CT / 6:00 p.m. MT / 8:00 p.m. PT/HI/AK (tape delayed); and again on Wednesday, April 4 at 7:00 p.m. (all time zones). Presented in an exclusive never-before-seen sing-along version with subtitles for audiences to join in, this event also features an introduction and question-and-answer session with Osmond live from Salt Lake City, plus an animated opening sequence which features an 80-piece orchestra.

Tickets for Joseph and the Amazing Technicolor Dreamcoat are available at participating theater box offices and online at For a complete list of theater locations and prices, visit the NCM Fathom Events website (theaters and participants are subject to change). The event will be broadcast to nearly 550 select movie theaters across the country through NCM’s exclusive Digital Broadcast Network.

The pre-recorded version of Joseph and the Amazing Technicolor Dreamcoat is based upon the worldwide smash hit production that originally opened at the world famous London Palladium in 1991 and went on to tour globally, grossing over $300 million. Shot at London’s Pinewood Studios at the height of the theatrical run in 1999, it features Osmond as Joseph, a role he played in more than 2,000 shows across the U.S. and Canada. Osmond is supported by West End diva Maria Friedman as the Narrator, Joan Collins as Mrs. Potiphar, and Sir Richard Attenborough as Jacob.  It won the prestigious Silver Rose of Montreux in the Best Music Programming category.

Joseph is a perennial favorite for audiences throughout the world,” said Austin Shaw of Omniverse Vision. “It’s a first time musical  for so many people who either performed or saw a high school production. The sing-along version has been a huge hit in the UK, and we are proud to now present it to a U.S. audience, especially with Donny leading the way.”

Originally written in 1968 as a 25-minute ‘pop cantata,’ Joseph and the Amazing Technicolor Dreamcoat was the first staged collaboration between Andrew Lloyd Webber and Tim Rice.  Since the first professional productions began in the 1970s, Joseph has become one of the most popular musicals in the world – more than 20,000 groups have presented it in North America, with nearly 1,000 new productions every year around the world.  Joseph and the Amazing Technicolor Dreamcoat follows the biblical story of Jacob and his 12 sons. Sold into slavery by his jealous brothers, Joseph finds favour with the Egyptian noble Potiphar, but finds himself thrown in jail after rejecting the amorous advances of Potiphar’s wife. But Joseph discovers his special powers to interpret dreams, and soon finds himself in front of the mighty but troubled Pharaoh.  With his bad dreams interpreted, a grateful Pharaoh rewards Joseph handsomely, making him a rich and powerful man.  Joseph’s brothers journey to Egypt to escape the famine in Canaan, and seek an audience with this “stranger.”  After begging for his forgiveness for their previous dark deeds, there is a joyful reunion between Joseph and his brothers .

“It’s time to bring this unique production of Joseph and the Amazing Technicolor Dreamcoat to the big screen,” said Shelly Maxwell, executive vice president of NCM Fathom Events. “This in-theater Broadway event will also feature a special Q&A with Donny Osmond to make it the ultimate fan experience.”


About National CineMedia (NCM)

NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology.  The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater advertising network covers 177 Designated Market Areas® (49 of the top 50) and includes over 18,600 screens (approximately 17,700 digital). During 2011, nearly 671 million patrons (on an annualized basis) attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place.  The NCM Fathom Events live digital broadcast network (“DBN”) is comprised of over 700 locations in 167 Designated Market Areas® (including all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 42 entertainment-related websites, online widgets and mobile applications.  National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.7% interest in and is the managing member of National CineMedia LLC. For more information, visit or

About Omniverse Vision

Omniverse Vision is headquartered in London and produces and distributes unique, entertainment-related content for all media platforms with a particular focus on alternative cinema. Omniverse Vision is dedicated to bringing special events to screens around the world that are equipped with state of the art technology including digital platforms and 3D. Omniverse Vision enables the turnkey broadcast of shows as diverse as music concerts, sports and other special events. For more information, visit, or


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