January 25, 2011 – Booyah, a leading social web and mobile entertainment company, and Indaba Music, an international networking, collaboration and career opportunity platform for musicians, have continued their unique partnership with the release of Drop the Bass, the first music album to come from a social game. Drop the Bass is an album of original music produced by the Indaba community for Booyah’s Nightclub City, an exciting Facebook game that allows players to create and manage their own virtual nightclub while listening to music from a wide range of real world artists.
All the music for the album was created by members of IndabaMusic.com’s 550,000-strong community of musicians for the “Drop the Bass” contest held in November 2010. More than 1,000 artists submitted their music for a chance to be featured in Booyah’s Nightclub City, with winning tracks from artists in the U.S., Italy, Germany and the Netherlands featured as a special music channel currently streaming to players’ nightclubs. All the artists featured on Drop the Bass will share in the album’s revenue.
Players will be able to order the digital version of the album from the game, or by visiting http://indaba.me/nightclubcity to purchase the album, either on CD or as a digital download, from Indaba Music. The album can also be purchased from iTunes directly through the game or via http://itunes.apple.com/us/album/drop-bass-original-music-from/id415574001?ls=1
Nightclub City unites millions of music fans on Facebook, allowing them to create their own personalized virtual nightclub and connects them directly to the hottest new artists and celebrities on the world’s most popular social network. The wildly popular Nightclub City has proven to be a viable music discovery medium and marketing platform for indie musicians on Facebook. In just a few short months, musicians featured inNightclub City have seen, on average, a 1000% increase in “likes” to their fan pages. Since launch in April 2010, more than 15 million players have joined the party in Nightclub City.
To learn more about Nightclub City, check out http://www.booyah.com/products/nightclub-city or start your own club today on Facebook: http://apps.facebook.com/nightclubcity/.