New York, NY – September 13, 2010 – Indaba Music, the pioneering online collaboration community and “musical ecosystem,” today announced that it is expanding the services it offers at indabamusic.com, providing its user base of over 500,000 musicians and producers with the ability to sell fully personalized discs on-demand through the company’s direct-to-consumer sales tool. The CD production and fulfillment will be provided by CustomCD, a leading outsourcing provider of on-demand and personalized CD and DVD product fulfillment services, and a business unit of Digital River, Inc. (NASDAQ: DRIV). These services bolster Indaba Music’s growing collection of third-party applications, information resources and lifestyle benefits, enabling musicians to manage more of their musical lives from a single destination.
CustomCD products fill the needs of a large population of Indaba Music’s independent artist community, and will now be available under the “Sell” section of indabamusic.com. With Indaba Music’s direct-to-consumer store and Custom CD printing and fulfillment, these artists will no longer need to speculate on CD inventories and pre-orders, or deal with processing and shipping – saving both time and money. Additionally, with CustomCD facilities in both the United States and Europe, worldwide sales are a click away for fans around the globe.
“We are very pleased that Indaba Music has selected our CustomCD on-demand fulfillment services. Our experience working in software communities as well as our global e-commerce technology align extremely well with Indaba,” said Brant Pallazza, Vice President of SMB Sales and Development at Digital River. “We look forwardto exploring a number of other opportunities whereby Indaba can utilize Digital River’s e-commerce technology and e-marketing services to grow existing channels and expand into new ones.”
“Working with CustomCD is an incredible opportunity for our users, adding a valuable revenue stream that is flexible according to each musician’s needs,” said Chris Danzig, EVP Product of Indaba Music.
CustomCD is a leading outsourcing provider of on-demand and personalized CD and DVD product fulfillment services. CustomCD’s technical team creates end-to-end solutions for various vertical industries, including download software and games, online photo and video services, hosted email providers, employee development and training, and entertainment. To serve customers worldwide, CustomCD maintains fulfillment centers in Europe and the U.S. CustomCD is a business unit of Digital River, Inc., a leading provider of global e-commerce solutions.
About Indaba Music:
Launched in New York City in February of 2007, Indaba Music has been a pioneer in the online music collaboration space, enabling anyone with internet access to connect with musicians from around the world to create, edit and mix studio-quality music together online. Indaba Music also provides musicians with a growing collection of third-party applications, information resources and lifestyle benefits from a diverse collection of industry leading companies, including iTunes, Alfred Music, Hal Leonard, Sweetwater, Electronic Musician and more.IndabaMusic.com, seamlessly guides musicians through all stages of development, fusing music education, creation, promotion, sales and talent discovery into a unified online experience. Site membership, which has grown over 400% since 2009, currently boasts more than 500,000 users from 205 countries and territories.
# # #